The products marketing in USA is always representative to high standard and high quality, specially the engineering mechanical industry. The obvious features of USA engineering machinery are high technical contents, short cycle of innovation, and increasing emission standard. Sharing of USA market is goal of Chinese engineering machinery. Quality is the only standard to test if the product is good or not and is also the powerful weapon to win the North America Users. Shantui did it.
At the end of 2014, good news came from the North American Market that the order of three full-hydraulic bulldozers exported to the USA was signed, marking the Shantui bulldozers officially enters the USA high-end market, and the Shantui has taken a solid step forward in the global strategic layout.
As the biggest high-end market of engineering machinery, the USA has the local brands such as Cat, John Deere, Manitowoc and Terex and the foreign brands such as Komatsu, Fiat, Liebherr, Volve and Hitachi that have built factories in USA, forming the heated competition. As the USA market has very strict requirements on bulldozer configurations, controls, quality, emission, after-sale response and others, Cat is leader in this market. The Komatsu entering the USA markets for decades still has a little share of market.
In recent five years, Shantui attached great emphasis to the North America market by doing the in-depth survey and visit, a lot of analysis on user needing, market survey and channel development. This entry into the USA market is accredited to the Shantui quality and performance, as well as the many-round negotiation and discussion. This customer will use our Shantui bulldozers for natural gas pipeline layout on mountain.
As the next step, Shantui will continue developing the USA market and stands firmly to have the Shantui flag fly in the USA.